Early funding is over

Posted 9/21/19

Giving a long time before an election makes your money go further.

At a recent conference, I learned that some super-smart political donors are aiming to give 80-90% of their 2020 funding by Thanksgiving (this year!).

A speaker put it well: The time for donors to give “early money” for 2020 has passed. With that frame, I’d say that giving now could be called “on time.”

By midsummer 2020, it will be late, and your money will go towards more-expensive, less-effective (but still valuable) uses.

So if you want to participate in 2020 elections as a donor, make time this fall to learn and execute.

David