In the social media era, Americans (of which voters are a subset) now choose the information bubble they want to live in - so there is a Red bubble and a Blue bubble. I think the Blue bubble is robust, but maybe we don't have top-tier creators for all of the key demographic groups we need to reach. For example, who speaks to the Joe Rogan demographic? Who speaks to working class Latino men? Are there a few creators out there we should know, follow, and promote? Do we need a discovery engine to help voters find progressive creators who speak to their concerns?
In the social media era, Americans (of which voters are a subset) now choose the information bubble they want to live in - so there is a Red bubble and a Blue bubble. I think the Blue bubble is robust, but maybe we don't have top-tier creators for all of the key demographic groups we need to reach. For example, who speaks to the Joe Rogan demographic? Who speaks to working class Latino men? Are there a few creators out there we should know, follow, and promote? Do we need a discovery engine to help voters find progressive creators who speak to their concerns?
We need to cultivate a generation of media personalities and influencers who can peel off people currently living in the red bubble.
That means being willing to accept that they will sometimes say stuff that makes blue-bubble people feel uncomfortable.